| Company | Balance | WoW Delta | 4-Wk Avg | 12-Wk Avg | True Available |
|---|---|---|---|---|---|
| Club 600 | $26,010 | +$19,783 (+318%) | $17,863 | $18,772 | Payroll pending |
| Moving Forward PT | $762 | −$955 (−56%) | $2,318 | $1,640 | Payroll pending |
| StretchMed | $8,207 | +$5,349 (+187%) | $5,290 | $4,506 | Rent + payroll pending; est. post-rent ~$3,377 |
| Portfolio Total | $34,979 | +$24,177 | — | — | — |
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!True Available Balance: "need to calculate" / "will calculate" across all 3 companies — now 9 consecutive weeks since 4/13. This is the #1 recurring data gap.
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!6/2 Christian (StretchMed) data was corrupted — "12" listed as both hours and sessions completed.
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!Aneri's absence from the StretchMed roster is unexplained. Was 4 hrs / 3 sessions last week.
Classic post-rent recovery cycle. Balance surged to $26,010 from last week's $6,227 rent trough — mechanical, not a windfall. The $19 promo is generating strong pipeline: 9 nutrition consults and 2 goal settings completed, with 7+ conversions including 3 nutrition 1x/month, 1 nutrition 2x/month, 1 $99 intro, 1 teen FitStart ($325), and 1 FitStart ($399). The headache seminar has 30 registrations — the largest event pipeline in 16 weeks. Payroll due this week will compress the balance, likely returning it toward the $18,772 12-week average.
| Activity | Count | Notes |
|---|---|---|
| Nutrition consults completed | 9 | Via $19 promo funnel |
| Goal settings completed | 2 | Via $19 promo funnel |
| Conversions (total) | 7+ | Mix of packages below |
| Nutrition 1x/month | 3 | |
| Nutrition 2x/month | 1 | |
| $99 intro package | 1 | |
| Teen FitStart ($325) | 1 | |
| FitStart ($399) | 1 | |
| Headache seminar registrations | 30 | Largest in 16 weeks |
| On promo pricing ($19 or $29) | 12 | Active conversion pipeline |
| Therapist | Hours | Sessions | Utilization | Status |
|---|---|---|---|---|
| Andrea | 33 | 45 | Strong | |
| Lucas | 30 | 31 | Low |
Balance dropped to $762 — payroll week compression on a thin operating cushion. Sessions flat at 75 booked (68 completed due to cancellations), still 20 short of the 95 target. Andrea carried the load at 68% utilization (45 sessions on 33 hours) while Lucas languished at 50% (31 sessions on 30 hours). Jane noted "think about Google Ads" as the action to close the gap — not running them, thinking about them. The 16-week data is unequivocal: sessions only break 80 with active paid campaigns. June MTD shows 74 scheduled sessions, tracking below the 95 target again.
| Therapist | Hours | Sessions | Utilization | Notes |
|---|---|---|---|---|
| Katie | 25.5 | 17 | UP from 62.75% — first >55% in 7+ wks | |
| Christian | 25 | 16 | ||
| Nicole | 37.5 | 26 | Hours up from 27.5 — absorbing load | |
| Aneri | — | — | ABSENT | Was 4 hrs / 3 sessions last week — unexplained |
Balance jumped to $8,207, but rent AND payroll are pending — post-rent true available is approximately $3,377. Conversion rate held at 30% for the second consecutive week (3 of 10 intros), below the 12-week average of 41.5%. Notable roster change: Aneri is absent from this week's therapist listing. Katie's utilization improved to 68% (up from 62.75% on reduced 25.5-hour schedule) — first time above 55% in 7+ weeks. Nicole absorbed significant hours, jumping from 27.5 to 37.5 hours. The team flagged "need to hire someone for Saturdays."
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1[MF PT] Cash at $762 with payroll pending — negative true-available likely for the 9th time in 16 weeks. Sessions at 75/95 with no active paid ads. Google Ads are being "thought about," not booked. Every week without ads is a week the gap doesn't close.
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2[StretchMed] Rent (~$4,830) AND payroll due on $8,207 — post-rent cash position ~$3,377, post-payroll likely sub-$2,000. Only 3 intros booked for this week (down from 11 last week). The funnel is contracting at the top.
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3[StretchMed] Aneri is absent from the therapist roster with no explanation. If she's left, total weekly capacity drops by 4-7 hours. Need confirmation whether this is temporary or permanent.
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1[Club 600] Headache seminar with 30 registrations is the largest event pipeline in 16 weeks. If conversion matches the wellness seminar pattern (~20-25%), this could yield 6-8 new memberships or package sales. Track seminar-to-membership conversion specifically.
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2[Club 600] The $19 promo + nutrition consult engine is firing — 12 people on promotional pricing ($19 and $29) represents a healthy conversion pipeline. Push for clear timelines on promo-to-full-membership upgrades.
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3[StretchMed] Katie broke the underutilization streak — 68% on 25.5 hours vs. sub-55% on 30 hours for 6+ prior weeks. The hours reduction worked. If this holds for 2 more weeks, it validates the rebalancing strategy and Nicole can absorb the freed capacity.
| # | Company | Question | Priority |
|---|---|---|---|
| 1 | StretchMed | Is Aneri still with StretchMed? She's missing from this week's therapist roster — is this temporary or permanent? | Urgent |
| 2 | Club 600 | The headache seminar has 30 registrations — what is the plan to convert attendees to memberships or training packages after the event? | High |
| 3 | MF PT | Are Google Ads now being scheduled? The data over 16 weeks shows sessions have never sustainably reached 80+ without active paid campaigns. | Urgent |
| 4 | StretchMed | Katie's hours dropped from 30 to 25.5 and her utilization jumped to 68% — was this a deliberate rebalancing? Is Nicole's jump to 37.5 hours absorbing the freed slots? | Medium |
| 5 | All | Can True Available Balance be pre-computed in the form? It's been unspecified for 9 consecutive weeks. | Recurring |